Bravado Living

Know your nose

Were the rules of attraction made to be broken? If not broken, perhaps, enhanced? Who’s to say, but one thing is for certain: finding the right mix of sensuality, and pheromone, is the kind of thing genies have socked away in bottles for centuries. What makes women find a particular man desirable? Every man has a special ‘something’ that makes him unique, be it charm, bicep dimension, the proverbial shoe size, or the PIN number to his debit card. The list is exhaustive, so, how will you set yourself apart? 

You won’t find the answer in your father’s Old Spice, or even in the old school of conventional masculine wisdom. Although your heart’s settled on a favorite aromatic love tonic, does it truly define you? Does it drive the woman in your life passionately crazy, or does it drive her away? 

Give yourself a competitive edge, in the game of love, with the perfect scent for a sophisticated gent such as yourself.  Determine whether you prefer a strong and robust scent or a subtle, yet, clean and cool one. Whichever appeals to your senses, understand why this is so, by getting to know your nose.  From Giorgio Armani to Givenchy, and Ralph Lauren to Bvlgari, with so many scents from which to choose, how will you best decide? 

It’s in the notes. To be precise, the composition of any fine fragrance (male or female) is such that it will feature three distinct elements, or notes (top/head, middle/heart, and base), each unfolding over time; creating a symphony for the senses. Top notes offer an introductory scent that tends to be lighter, yet is highly volatile. Chances are you purchased your favorite scent based on this particular note. Top notes evaporate quickly, so allow a fragrance time to linger.  You will soon discover that the best of it has only begun. 

Enter the middle note. Often referred to as the heart of the fragrance, middle notes are strong and enduring. Remember that you are unique, and no two men will wear the same fragrance alike. When testing a fragrance, wear it no less than 15 minutes. In time, it will emit a signature aroma, as the elements fuse with your body’s natural chemistry. 

Last, but not least, are the base notes. These are the strongest ingredients of a fragrance, and serve as a fixative melding all other notes together. The base note provides for extended wear, of a fragrance, and prolongs its aromatic properties. 

All scents, from the impostor to the designer, belong to one of four distinct categories including Fresh, Floral, Oriental, and Woody (with a central trans-category of Aromatic Fougère). That’s right!  Contrary to popular belief, all fragrances are, in fact, cut from the same cloth.

By concentration, cologne contains 2 – 5% essential oils, and fragrance compounds, in contrast to perfumes, which contain upwards of 20%.  As nature’s perfect stimulants, essential oils induce certain euphoric and relaxing sentiments. Common notes used in male fragrances include Bergamot, Cedar, Ginger, Lavender, Neroli, Patchouli, Sandalwood, and Vetiver. It’s no accident that these are woody, aromatic, tranquil, and soothing. 

So what did Giovanni Paolo Feminis know that the rest of us would pay an arm and leg?  He knew that men deserve special recognition in their quest to enhance the rules of attraction.  In answering this masculine battle cry, Giovanni developed the perfect Scent for a Gent – his 1709 romantic elixir – cologne. Thus, the contemporary concept of male fashion cologne was born. The rest of this story can be found on Saks’ Fifth Avenue, your bedroom armoire, and in every department store worldwide.                                                                                                          

SCENT hints for a GENT:

1. Determine which notes are in your favorite cologne, or other fragrance.
2. Score some free samples online, or the next time you purchase at a department store.
3. Test no more than three scents at a time; any more will cloud your sense of smell.
4. The smell of coffee beans will clear the sinuses; the sales representative will have some.
5. Apply cologne to clean skin, most commonly after a shower.
6. Cologne should be worn on the body; hotspots include wrists, neck, and behind ears.
7. Rubbing wrists together will crush, or breakdown, a scent more rapidly. 
8. Spray cologne into the air, and walk into the mist for even distribution.
9. Store cologne in a cool, dry, place away from direct sunlight.
10. Properly stored cologne will last approximately three years. 

Now that you’ve got the basics, a little trial, and error, is in order. You hereby have permission to slather, spritz, and douse… within reason.

-K. Walsh