Bravado Living

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Like a beautiful woman without an attitude, a luxury car that isn’t too gaudy is difficult to find. It’s for this reason we love the new Mercedes Benz E-Class.

We’ve always though the E-Class to be an undervalued brand.Never too flashy on the outside but wrapped in luxury on the inside. However with the new introduction on the 9th generation E-Class, the brand has acquired some much deserved upgrades and a revamped moniker.

Coming in several different packages and interior accommodations, we have personally fallen in love with the Coupe.

Go to Mercedes-Benz’s site to see a beautiful photography set highlighting the collection.

00:01 seconds into the commercial above

Or for a more interesting post, see Benz try to explain why there’s a manufacturor error display in thier commercial here.

BUY IT Mercedes-Benz 2010 E-Class Starting at $49,000

If you’re in the market for fractional ownership of a yacht (and if you’re reading this site, there’s a good chance you are) then we have come to answer your prayers. YachtPlus launches it’s first Foster and Partners Designed Super Yacht.

“The fractional ownership super-yacht company, YachtPlus, launched its first yacht – The Ocean Emerald – in La Spezia, Italy on April 25 in the presence of Norman Foster. This contemporary 41 metre yacht has been designed with a strong emphasis on space and light and has five suites for up to 12 guests, who will be looked after by a permanent, highly trained crew of seven. The internal planning of the yacht offers total flexibility to respond to the diverse requirements of the owners and their guests and keen attention has been paid to design and detail ranging from the internal (2,790sqft) and external (2,495sqft) areas to cutlery, crockery, fabrics and crew uniforms. All furnishings and fittings are provided by the Italian manufacturer Cassina and kitchen and galley equipment by Schiffini.”

Basically what that means is unless you’re benefitting off of a ponzi scheme, chances are you probably won’t be able to afford it. But we won’t knock you for trying.

And it’s not like you have any reason to buy a yacht.

-Style Crave

While we’re not big fans of helmets, if you must wear one, then it might as well look cool. The aggressive styling on the Shoei VFX-W achieves just that. Using a new shell-forming technology that allows even consistency across the helmet, and the ability to create new and radical shapes, Shoei was able to create a motocross helmet that satisfies our need for style and function.

It doesn’t just look good either. With a glare guard, quick release latch, and detachable cheek pads for easy removal in case of an accident, this helmet is designed for heavy use. Hell, this thing looks so good, we wouldn’t mind wearing it off the track.

BUY IT Shoei VFX-W Helmet $529

Blacked-out from fender to fender, the 2009 Harley-Davidson Iron 883 ($7,900) is an affordable, no-frills chopper that’s begging to be customized. The latest Harley Dark Custom motocycle, the Iron 883 offers plenty of old-school, anti-plastic style, including front fork gaiters, a drag-style handlebar, side-mount license plate holder, a chopped rear fender, a straight cut shorty dual exhaust, and 13-spoke cast aluminum wheels (19-inch front, 16-inch rear) with a fat 150 mm rear tire. The bike is powered by the impressive Evolution 883cc V-Twin engine.

-Uncrate

BUY IT Harley Davidson Iron 883 $7900

As if the 7 series wasn’t menacing enough, BMW has decided to beef up their flagship model by tattooing the M brand on the behemoth model. Lowering the car, giving it a more aggressive stance, distinct wheels, menacing front-fascia, signature M steering wheel, footrest and shifter this car definitely looks sportier.

It’s what’s under the hood that backs up the promise that the looks deliver. While the old sail-boat of a car was designed for cruising and making a statement, the new twin-turbo diesel engine delivering over 440 lbs of torque to the wheels, you’ll get the punch you’re looking for, and expect from an M Sport 7 Series.

BUY IT BMW 7 Series M Sport